When it comes to rising above your competitors, often times the packaging you use for your product can be more of a sales factor than the product itself.

Market research has shown that when customers visit a store they may think they know what they are going to buy, but the actual decision can be significantly influenced at the point of purchase. So the right packaging is critical to successfully overcome the competition and make the sale.

Your packaging must be visible and attractive. You want it to get your potential customer’s attention at the point of purchase. It must stand out from other products on the shelves because your customer may only spend a few seconds looking at any package before deciding what to buy.

You need to be creative about your packaging design, but it still must fit in with your overall brand image.

There are many other elements of packaging to consider, including its emotional appeal and use (ex. can it be sealed back up after opening?). Click through to the whole article on SavannahNow.com for the complete, uh, package.