The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped pave the way for mainstream audiences to embrace online video viewing.

The majority of internet users report watching or downloading some type of online video content (and 25% do so every day, according to a 2009 report on the online landscape released by The Nielson Company). Once viewers find something they like online more than half share this link with others contributing to a rapid viral spread of online video.

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Making the most of online video